The Mountain Dawg Founder’s Tale...

It all started half-drunk, up a mountain… 

Mountain Dawg started like all great stories should — half-drunk, up a mountain, and making up ridiculous stories about a fictional character living wild in the hills.

That character became the Mountain Dawg.

What started as a bit of fun between founders Daniel Brunton and Jonny Bingham soon turned into something bigger: an idea for a clothing brand built around the things we both loved — the great outdoors, adventure, travel, snow, sun, and simply getting out there and making the most of life.

And so, Mountain Dawg was born.

More than just clothing

Mountain Dawg is an all-new outdoor, adventure, ski and beach lifestyle brand with one simple ambition:

To become the go-to clothing brand for adventure junkies.

But adventure means something different to everyone.

It could be chasing fresh powder on a mountain, finding a hidden beach, heading off on a road trip, exploring somewhere you've never been, walking the dog on a Sunday morning, or grabbing a beer with friends after a day outside.

You don't have to climb Everest to be adventurous.

Sometimes, adventure is simply choosing to take the long way home.

Built for the journey

We wanted to create clothing that could go wherever the day takes you.

Mountain Dawg blends rugged durability with laid-back style — creating versatile pieces that work just as well on the mountain as they do by the beach, in the pub or back at home.

Comfortable. Practical. Easy to wear.

Clothing for people who'd rather be outside than inside.

A lifestyle, not a uniform

We're not interested in telling people what an adventurer should look like.

Mountain Dawg is about individuality.

It's about throwing your own style into the mix, embracing the unexpected and carving out your own path.

Our mission is to build a community of people who share that outlook — people who value quality, freedom, individuality and the thrill of discovering somewhere new.

Because we believe adventure shouldn't be reserved for the elite, the extreme or the experienced.

Adventure is for everyone.

From the mountains to the coast

Our inspiration comes from everywhere.

From snowy peaks and ski lifts to surf, sand and sunny coastlines. From muddy trails and winding roads to campfires, beach bars and weekends that somehow turn into Monday.

Wherever you're heading, Mountain Dawg is designed to come along for the ride.

We're at the beginning of our journey, but that's exactly how we like it.

There are mountains still to climb, beaches still to discover, stories still to tell and plenty of questionable decisions still to be made.

After all, that's how this whole thing started.

So grab your gear. Find your people. Pick a direction.

And go see where the adventure takes you.

Mountain Dawg

Born on the mountain.
Made for the adventure.
Built for wherever you go.